A TASTE
OF HOPE

We want to run a business that’s as sustainable as possible – which is why we’re measuring our impact.

Bread rescued, plastic saved

Each can of Citizen beer uses the fermentable sugars from one slice of rescued surplus bread that would otherwise have gone to waste or low value stock feed. Slice by slice, it adds up. In fact for every brew we put down, we rescue 280 loaves. We also upcycle the plastic bread bags and tags into fenceposts thanks to our friends at Future Post!

Brewing a positive impact

Reducing food waste is just part of the story. Because we use bread to replace a quarter of the virgin barley in every brew, our beer production uses less water, land and energy, and creates fewer emissions.

Toward net zero carbon emissions

We’re committed to running a low impact business, and we’re focused on hitting net zero emissions by 2022. Thanks to Toitū Envirocare for the help and support that’ll help us get there. We’ll keep you posted on our impact as we go.

A certified B-Corp brew partner

Our amazing brew partners, Sawmill Brewery, are New Zealand's only Certified B Corp brewers, which means they achieve the highest environmental and social standards.